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The goal is to accomplish this while maintaining superior service over our competitors. We can accomplish this through efficiency, company training sessions, and by concentrating on quality control.
We will emphasize our perceived competitive advantage of service, quality, and price, to penetrate the market. To accomplish this, our promotion plan will include: Public Relations We intend to have periodic meetings and training sessions teaching employees how to communicate effectively with customers on the phone, and in person.
One of our aims, in hopes of satisfying our customers, is to demonstrate alternative ways to do their printing. This should, in many cases, save them time and money.
These training sessions are scheduled on the master calendar. See Supplemental Documents section for information about the company calendar.
Advertising and Sales Incentives We will develop a series of radio commercials that will be effective in exposing both companies to our market areas. We plan to have periodic promotions offering discounts or specials on various printing items i.
We will be able to determine what means of advertising will be most effective for our companies by utilizing these promotions at different intervals on various types of media.
Campaigns will be initiated at the monthly Marketing Evaluation Meeting as scheduled on the monthly calendar. Outside Sales Outside sales has been a weak area. It has been targeted as a major area of emphasis. We are presently utilizing certain employees who we feel are qualified to work in outside sales.
By readjusting production and work schedules, we are certain that the volume of business should noticeably increase for both companies. Surveys We will survey present customers and potential customers in an effort to find the weak and strong areas of our products and services.
This will be accomplished by utilizing outside sales people and the mail service. Through this survey, we should be able to gain valuable information giving us a competitive edge over our competition.
Surveys are also scheduled on the master calendar. A sample survey has been provided in the Supplemental Documents section. If the marketing goals, as outlined above, are not within 25 percent of projection by February 1,then the following strategy will be implemented immediately: Additional emphasis will be placed on outside sales by doubling our sales efforts.
A 25 percent increase in radio advertising will be initiated. Additional promotional incentives will be implemented. A conference will be held with our accountant and banker. If the marketing goals are still not met by July 1, then a marketing consultant with proven experience in the printing industry will be hired to implement a successful strategy.
Our operations consist of the following procedures: First, the customer places the order. The employee taking the order should get as much information from the customer as possible filling out the job worksheet should be sufficient.
Also, at the time the employee receives the order a reasonable time should be determined for completing the job. The customer should be notified of any changes occurring with the order. The typesetter should be notified if typesetting is needing or the job should be taken directly to layout if all of the information is camera-ready.
If the job is a repeal order, it should also be taken to layout. Third, the typesetter should typeset any required copy as specified by the customer. Questions or problems should be directed to the person who took the order.
No work should leave the typesetter until it has been properly proofed by two or more employees. Fourth, every time typesetting is done for a customer, the customer must see a proof before printing is done.
Therefore, the client is to be called in for proofing and they should sign a proof slip after reviewing the completed work. A customer who is proofing the typesetting that we have done should be encouraged to check spelling, phone numbers, etc.
It is a good idea, and should be a regular practice, for an employee to go over the proofing process with the customer and review the printing specifications as they are printed on the job ticket.
Fifth, after the proofing and correction stage, the job should go to layout, where logos and art work are added, an original is made, and a plate is prepared for printing.
Sixth, the plate is taken to a pressman.The State Small Business Credit Initiative (SSBCI) was created through the Small Business Jobs Act of (the "Act").SSBCI was funded with $ billion to strengthen state programs that support financing of small businesses. Learn how to write and format a business letter to convey important information in a professional way using tips and a business letter template from Xerox.
Founded in and one of the largest family owned printers in the Midwest, Old Trail Printing has a rich history of servicing clients throughout North America.
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